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The appeal of platinum is in its appearance. Its white luster is unique. It is also the strongest precious metal used in jewelry, and is almost twice as heavy as 14-karat gold. This weight is one of platinum's strongest selling points, because
it gives "heft" to fine jewelry, which people naturally equate with value.
Many fashion consultants also agree that platinum is more compatible with fairer skin tones. In recent years platinum has rapidly grown in popularity. It's become the new choice for many diamond engagement rings because its luster brings out the
brilliance of diamonds far better than gold.
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